Who We Are


Smart Trends International is an organizational consulting firm specializing in organizational improvement and human capital solutions and is a member of EB HOLDINGS, an investment holding entity founded by Dato Dr Emmanuel Benson, Chairman & Group CEO.

Our consulting strives to synergize organizational strategies with human capital to transform companies/organizations into realizing enhanced performance and shareholder value.

Smart Trends International has re-invented, streamlined and further strengthened its core business to comprise capabilities in :

  1. Organizational Solutions Consulting
  2. Human Capital Solutions
    • Consultancy
    • Training & Development
    • International Certifications
    • Talent Acquisition & Workforce
  1. Technological & Digital HR Solutions
  2. Programme & Project Management

Smart Trends International signed a strategic partnership with NCFE (UK) to develop specially tailored technical and vocational courses that are globally recognised, which has also seen the establishment of Smart Trends International in Sri Lanka and Vietnam. NCFE is an international awarding organization specializing in designing, developing and certifying high quality, internationally recognised qualifications. The core strategy for the International Certification division will consciously identify and develop strategic partnerships with similar organisations that will help to further strengthen our nation’s human capital asset base.

In this respect and through the Technological & Digital HR Solutions division, Smart Trends International is also embarking on a quest to create a global cloud based talent-sharing platform that will see the convergence of talent and jobs into a platform able to cater to the `gig’ economy. This solution is deemed to revolutionize the way human capital is developed, nurtured, empowered and utilized.

Another key strategy is developing the Public Private Partnership (PPP) sector, where Smart Trends International would be able to provide independent assessments and well-defined solutions that align national objectives with national aspirations for the future generation. In other words, to build a national human capital asset base that is productive and contribute towards a high-income earning nation


Dato Dr Emmanuel Benson is the driving force behind EB Holdings and its group of companies, responsible for mapping out the strategic business plans and vision for the company (Smart Trends International) that has seen a five-fold increase in revenue in just three years.

During his tenure, Smart Trends International has carved a niche in the education and training segment, with a well-established, proven track record among blue-chip clients and relevant government agencies.

Dato is known for his business transformation expertise and constantly converts his ‘big picture’ ideas into reality with a select team of highly experienced senior management with relevant experience.

Dato has also seen the company establishing a regional footprint with the opening of Smart Trends International training centres in Sri Lanka and Vietnam and partnership with global certificaton body NCFE from UK.

Dato Dr Benson is is a Fellow of the prestigious Professional Management and Accounting body of the United Kingdom and Australia and holds a MBA and PHD from Ireland and at the Global Leadership Awards 2018,  received  the Masterclass CEO of the Year and Leadership Excellence in Human Capital Development through technology Innovation and (SME100) SME 100 Awards 2018 Fast Moving Compaines and SME100 CTOS Credit Excellence Award.

Thiagaraja Balakrishnan

Thiaga holds a Bachelor of Science Degree (Hons) and has vast experience in business development and senior operational management experience in manufacturing and human capital development consulting. He brings over 25 years of relevant  industrial experience.

Tim Dawkins

Tim Dawkins is from the United Kingdom where he held the post of Director for International Development for the leading UK Awarding Organisation NCFE.  He has over 18 years’ experience in working in the UK vocational skills sector and has been involved in many of the changes in this sector including the introduction of employer-led apprenticeship standards.

Basil John Fernandez

Over 20 years of experience in public relations to advertising.  He was the founder of Compass Communications and build the agency to the top #5 in Malaysia and prior to that spend 13 years at MDK Consultants (part of WPP Group), as General Manager in his last eight years and had a stint with multiple award wiinning advertising ageny AMC.