About Us


Smart Trends International is an organizational consulting firm specializing in organizational improvement and human capital solutions and is a member of EB HOLDINGS, an investment holding entity founded by Dato Dr Emmanuel Benson, Chairman & Group CEO.

Our consulting strives to synergise organisational strategies with human capital to transform companies into realising enhanced performance and shareholder value.

Smart Trends International has re-invented, streamlined and further strengthened its core business to comprise capabilities in:

  1. Organizational Solutions Consulting
  2. Human Capital Solutions
    • Consultancy
    • Training & Development
    • International Certifications
    • Talent Acquisition & Workforce
  3. Technological & Digital HR Solutions
  4. Programme & Project Management

Smart Trends International signed a strategic partnership with NOCN Group (UK) to develop and deliver specially tailored technical and vocational courses that are globally recognised, which has also seen the establishment of Smart Trends International in Sri Lanka and Vietnam.

NOCN Group is a UK awarding organisation specialising in developing and certifying high quality, internationally recognised TVET qualifications.

NOCN is licensed by the UK Government Department for Qualifications, Ofqual.

NOCN Group includes CSkills the UK’s second largest construction sector awarding organisation.

The core strategy for the International Certification division is to ensure that Malaysia has the training programmes and qualifications needed to meet the changing skills requirements of industry. This will be achieved by bringing existing internationally recognised qualifications to Malaysia from the UK and elsewhere, and also developing new training programmes specifically designed to meet the skills needs of employers in the region.

In this respect and through the Technological & Digital HR Solutions division, Smart Trends International is also embarking on a quest to create a global cloud based talent-sharing platform that will see the convergence of talent and jobs into a platform able to cater to the `gig’ economy. This solution is deemed to revolutionize the way human capital is developed, nurtured, empowered and utilized.

Another key strategy is developing the Public Private Partnership (PPP) sector, where Smart Trends International would be able to provide independent assessments and well-defined solutions that align national objectives with national aspirations for the future generation. In other words, to build a National human capital asset base that is productive and contribute towards a high-income earning Nation.

The Group

Our Vision

To be a regional leader in organizational & human capital consulting by enhancing organizational performance through correct strategies, fitting talent and continuous leadership development

Delivery Model


Seek to thoroughly understand and verify the client’s organizational issues, challenges and objectives


Mould & customize the correct strategy and solutions to address the client’s organizational & human capital needs


Accomplish excellence in execution of the strategy and solution programs through effective monitoring, tracking, reporting and continuous value assessments


Rationalize the actual performance and results of the strategy and program with the planned objectives


Transfer the knowledge learned for the client’s future sustenance and continuous improvement